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Attribution engine

Make every source decision explainable.

Rank eligible signals through identity, windows, fraud rules and configured models, then preserve the winning reason.

Test your integration before requesting Production activation.
Deterministic measurementExplainable outcomesRole-aware operationsTest and Production isolation
Built for production teams

A complete workflow, not a collection of disconnected tools.

Every capability is connected to the same application, campaign, identity, attribution and audit model.

01

Last eligible click

Configure, validate and inspect this workflow from the same Trakio workspace.

02

Configurable models

Configure, validate and inspect this workflow from the same Trakio workspace.

03

Attribution windows

Configure, validate and inspect this workflow from the same Trakio workspace.

04

Identifier priority

Configure, validate and inspect this workflow from the same Trakio workspace.

05

Organic fallback

Configure, validate and inspect this workflow from the same Trakio workspace.

06

Decision versioning

Configure, validate and inspect this workflow from the same Trakio workspace.

Connected by design

From integration signal to accountable business result.

Trakio preserves the event trail that connects collection, eligibility, attribution, fraud review, reporting and downstream delivery.

Read the integration documentation
Canonical event contract
{
  "event": "purchase",
  "click_id": "clk_01JABC...",
  "transaction_id": "ORD-98243",
  "revenue": 1499,
  "currency": "INR"
}
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