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Mobile attribution

Measure installs, engagement and campaign impact across mobile journeys.

Classify paid, owned and organic activity with configurable windows, deterministic controls and inspectable attribution decisions.

Test your integration before requesting Production activation.
Deterministic measurementExplainable outcomesRole-aware operationsTest and Production isolation
Built for production teams

A complete workflow, not a collection of disconnected tools.

Every capability is connected to the same application, campaign, identity, attribution and audit model.

01

Automatic install measurement

Configure, validate and inspect this workflow from the same Trakio workspace.

02

First app opens and sessions

Configure, validate and inspect this workflow from the same Trakio workspace.

03

In-app and revenue events

Configure, validate and inspect this workflow from the same Trakio workspace.

04

Click-through attribution

Configure, validate and inspect this workflow from the same Trakio workspace.

05

Re-engagement and reattribution

Configure, validate and inspect this workflow from the same Trakio workspace.

06

SDK and S2S reconciliation

Configure, validate and inspect this workflow from the same Trakio workspace.

Connected by design

From integration signal to accountable business result.

Trakio preserves the event trail that connects collection, eligibility, attribution, fraud review, reporting and downstream delivery.

Read the integration documentation
Canonical event contract
{
  "event": "purchase",
  "click_id": "clk_01JABC...",
  "transaction_id": "ORD-98243",
  "revenue": 1499,
  "currency": "INR"
}
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