Legal · Effective 17 August 2026
Service Terms
Terms for business use of the Trakio mobile measurement and attribution platform.
1. Agreement and service
These Terms, the applicable Order Form, the DPA, and referenced policies form the agreement between the customer and the Trakio operator identified in the Order Form. Trakio provides tracking links, mobile SDK and S2S event ingestion, attribution, deep linking, fraud controls, partner postbacks, reports, and exports. If an Order Form conflicts with these Terms, the Order Form controls.
2. Measurement scope
Available measurement depends on the customer’s selected SDK, S2S, deep-link, consent, and platform configuration. Customers must test integrations before Production activation and understand that mobile platform privacy controls can limit identifiers and attribution.
3. Customer responsibilities
The customer must protect credentials, configure authorised users, provide lawful instructions, obtain required consent, publish accurate notices, preserve Click IDs without alteration, validate integrations, and ensure submitted data and destinations are lawful. The customer must not probe, overload, reverse engineer, bypass controls, introduce malware, or use Trakio for unlawful surveillance, discrimination, or deceptive traffic.
4. Data, confidentiality, and intellectual property
The customer retains rights in customer data and grants Trakio the limited right to process it to provide, secure, and support the service. Each party protects the other’s confidential information. Trakio retains rights in the platform, documentation, and aggregated statistics that do not identify a person or customer.
5. Availability, changes, and suspension
Trakio may perform maintenance and make reasonable service changes. Access may be suspended to address a security risk, unlawful use, non-payment, or material breach. We will give notice where practical and restore access after the cause is resolved.
6. Fees and attribution decisions
Fees and payment terms are stated in the Order Form. Trakio calculates and reports attribution and partner earnings but does not transfer payouts or perform invoice, GST, or TDS reconciliation. Customers remain responsible for commercial approvals, reversals, payments, taxes, and disputes with partners.
7. Warranties and liability
Each party warrants it has authority to enter the agreement. Except as expressly stated, the service is provided as available and implied warranties are excluded to the extent permitted by law. Neither party is liable for indirect or consequential loss. Each party’s aggregate liability is limited to fees paid or payable for the twelve months before the event, except where a limit is prohibited by law or for fraud, wilful misconduct, confidentiality, data-protection obligations, or infringement indemnities stated in an Order Form.
8. Termination and law
Either party may terminate for an uncured material breach or insolvency. On termination, access ends and customer data is returned or deleted under the DPA and retention policy. Indian law governs unless the Order Form says otherwise, and the courts at the Trakio operator’s registered office have exclusive jurisdiction. Notices may be sent to contact@trakiommp.com and the customer’s registered account contact.